What Is Longest Video We Can Upload in Instagram

If you desire to leverage Instagram for your make, you know how crucial videos are and what they can do for you. But given the number of unlike formats that Instagram has for videos and the introduction of new formats similar reels, information technology'southward tricky to proceed a tab.

Hence, we've put together this guide that will get you lot up to speed with all the restrictions almost video lengths, so you can nail your Instagram video strategy in 2022.

Nosotros've also added some pro-tips and templates from InVideo that will help you make the almost of each video format.

Instagram video formats we'll cover today:

1. Instagram Feed Video
2. Instagram Story Video
three. IGTV Videos
4. Instagram Live Video
5. Instagram Reel Videos
vi. Instagram Video Ads

Let's get started!

1. Instagram Feed Video

Length: 3 Seconds- lx Seconds

Resolution and aspect ratio: 1080×1920 / four:v

If you want to post a video on your Instagram feed or contour, you need to stay inside the threescore-second limit. If you have a video longer than a minute, you must select a threescore-2d frame within the app, and postal service it on your feed.

The app'south in-built editor allows yous to trim the video and select your preferred part. From there, you lot can straight post it on your profile.

To do this, select the '+' icon on your profile. Select the video you want to post and select 'next.'

Click on the 'trim' section right next to the filters. Drag the bar to your preferred 60-2d video frame, and printing 'side by side.'

And there you lot get.

Now you lot can post the video on your feed with an engaging explanation.

How to cut your long video into carousels?

You cannot always accept a threescore-second video, sometimes you might accept a video longer than that. Only Instagram limits y'all to post the video.

What if we told you, at that place'south a hack around it?

You can cut your long video into smaller ones to form a carousel post. Carousels permit y'all to put ten photos or videos in a single post, where your audience can swipe and view them all.

To exercise this, yous can trim your original video into 1-minute clips using your phone's in-build editor. Nevertheless, for finesse, nosotros would recommend using a professional video editor like InVideo.

In one case you've trimmed all the videos, open the Instagram app. Tap on the '+' icon and select multiple videos through a modest icon on the right. The carousel icon looks like multiple squares on top of each other. Through this, cull your trimmed videos in sequence and and so select 'next.' And you're done!

Pro Tip: three Things to go on in mind before you postal service on your feed

Your Instagram feed is similar your visual lookbook. Here are three things to keep in heed before you think of ideas for your Instagram feed posts:

#ane - Anything yous post here stays for a long time and is visible to anyone who comes to your profile. This makes it necessary for you to focus on your content's quality and relevance to your audience.

#2 - Every mail affects your folio's overall theme. It needs to align with your make's content and visual identity.

#3 - By posting a video on your feed, you're asking for your audience'due south time and attention. Requite them content that'south packed with valuable into and is designed professionally.

Here'south an instance of an Instagram feed video nosotros did for our own Instagram channel.

Want to learn more about how you tin create a consequent visual identity for your brand? Check out this video for 10 easy tips.

Looking for more than video ideas for your Instagram posts? Check out these 15 Instagram video ideas that y'all can get started with today.

two. Instagram Story Video

Length: Upto xv seconds

Resolution and aspect ratio: 1080 x 1920 or ix:16

Instagram stories permit yous to post a video of upto 15 seconds. If yous upload a longer video, it automatically chops it into individual videos of 15 seconds. Notwithstanding, it only cuts the video into four parts, which means you can upload only 60 seconds of video at large.

In one case you upload the video, you can add text, GIFs, stickers, music, or an additional photo or video to the same story. You tin do this through the in-built story features.

If you lot want to tape your story video, live within the app, concord the button while y'all record. It will automatically create a maximum of 1-minute videos chopped into 4 parts of xv seconds.

What if you want to upload videos longer than a infinitesimal?

If y'all want to upload videos longer than a minute, you can cut it in your photographic camera coil and post them as dissever stories of fifteen-seconds each. Nosotros would suggest using InVideo for seamless editing.

Here are some Instagram story hacks to brand your videos more than interesting.

Pro Tip: 5 Ways to Become More Story Views for Your Videos

Instagram stories are costless real estate for y'all to engage with your audience. Posting videos here can invite messages from your followers and help them get involved with you on a deeper level. Look at these five means to get more story views and engagement for your videos:

#1 - Use relevant GIFs and stickers to make your stories more interactive and visually appealing.

#two - Using the poll and question stickers, involve your audition in your stories and share responses.

#3 - Give them a sneak peek into your life and work by including some backside-the-scenes videos.

#4 - Prove your face on stories to appoint and connect with your audition on a one-to-ane basis.

#5 - Create videos that are natively designed to fit the aspect ratio of the format (9:16) as opposed to simply strength-fitting videos that were originally made for Instagram feed.

This could become cumbersome at times, but with InVideo, you tin simply duplicate a video to the native Instagram story size at the click of a button.

Here'due south an example of how we recreated this 1:1 feed video into a native story video to give our audience a super immersive experience.

Instagram Feed Video

Instagram Story Video

Use this template for your brand

three. IGTV Videos

Length: Upto 10 minutes for regular accounts and 60 minutes for large/verified accounts.

Aspect ratio: 9:16 or 16:9

Instagram allows you to post long-form content on your feed as an IGTV video. Y'all can upload a video of 1 minute to 10 minutes from your mobile device and 60 minutes from the computer app.

When you lot post an IGTV on your feed, your audience can see a preview of 15 seconds only. If they desire to keep watching it, they volition have to click on 'Keep watching.'

To make your audition desire to sentry the unabridged video later on the preview, you need to optimize the first 5-ten seconds.

1 way of doing this is that you volition front-load your best insight or office from the video and place information technology in the beginning and then that it immediately catches people'southward attending and compels them to watch the unabridged piece.

For instance, GaryVee picks up the most valuable piece of his video and places it in the starting time 5 seconds with his signature mark.

Here's another example of Simon Sinek front-loading the main crux of his conversation to requite you a sense of the value you volition derive if yous spotter the whole video.

Pro Tips to create more engaging IGTV videos:

#1 - Add together captions to your videos

With IGTV, yous're posting content of a higher duration, enervating more of your audience's attending. If you want to keep them engaged and prevent drop-offs, add captions to your videos.

You can add captions using InVideo's online editor in less than 10 minutes - making your video more than attainable to a wider audition.

It makes it easy for users to navigate your video and get what you're proverb with greater understanding. You can easily add captions to your IGTV videos, using InVideo.

#2 - Utilise a branded IGTV cover

When you post an IGTV video, you can either choose a frame for your video as the cover or upload one from your camera coil. This encompass will appear on your feed before a user starts watching the video.

To align it with your brand'southward identity and your profile'south visual artful, combine your make colors and create an IGTV cover template using a elementary tool similar Canva.

Tip #iii - Optimize your title, explanation, and hashtags

Unlike other videos on Instagram, IGTV lets y'all add a title to your video. Make sure you add a compelling title that sums upwards the topic. In the explanation, mention the things you lot discussed in bullet points. Y'all can besides add timestamps hither to make information technology easier for your audience to navigate through the video.

Terminal only non least, use the most optimal hashtags to maximize the achieve for your videos.

Want to know more than nigh finding the correct hashtags? Bank check out this video.

4. Instagram Live Video

Length: Upto 4 hours

Resolution and aspect ratio: 1080 x 1920 or nine:16

Till the first half of 2020, Instagram restricted users to become live for a maximum of hour, just like Facebook. However, they've at present increased the duration from 60 minutes to 4 hours which gives u.s. an amazing opportunity to collaborate with our audience for a significant menstruation of time.

Even so, if you want to go alive for more than than 4 hours, all you've got to do is restart your alive session at the end of the first one and you tin pick up where you left off.

Some other change introduced recently is that you lot now have the ability to go alive with 4 people. Earlier, if yous were hosting a alive session, y'all could simply invite i person every bit a invitee. Now, you can invite up to 3 people and thus, do a session with 4 people on the live giving you the ability to tap into their respective audiences.

You lot can as well share and save your Instagram alive session as an IGTV on your feed for your audition to lookout a replay.

Pro Tip: v Ways to get more than Instagram Live Viewers

The live feature is a great way to collaborate and collaborate with other creators in your field, and with your audience. More viewers mean more than date and a chance of getting more than followers and contour visits.

You can encounter the number of people who attended your live session as soon as it ends.

Allow'south see how you lot tin attract a higher number of viewers.

#1 - Give your audience a sneak peek of what's in information technology for them with a story reveal of the topic and some bullet points.

#ii - Utilise the countdown feature on your story to invite people to attend the alive session.

#three - Share your Instagram live timings and details on other social media platforms and relevant groups to invite more people.

#four - Prepare a poster if you're doing a alive session with a guest and ask them to share it on their profile.

For example, see how Pitchground uses their posters equally thumbnails while posting the alive session to IGTV.

#5 - Use a question sticker on your story to ask people some questions you should respond during the live. Chances are they volition attend if they've asked you a question.

Desire to know how you lot can use Instagram alive for business? Sentry this video for everything you need to know almost going live on Instagram.

5. Instagram Reel Videos

Length: Upto 30 seconds

Resolution and aspect ratio: 1080 10 1920 or ix:sixteen

Instagram's newest addition- Reels lets you provide super snackable thirty-sec videos

Yous can upload a video from your photographic camera whorl, or yous tin can shoot information technology within the app. You lot can use filters, slo-mo effects, or add together music. The reels feature also allows you to shoot in breaks to set a timer and shoot in dissimilar locations, attires, or nonetheless you want. Even if you're uploading a pre-recorded video, you can combine other parts or videos to form a single reel.

You can also make the well-nigh of these ready-to-utilize templates on InVideo that allows you to create engaging Reels in less than 10 minutes!

Here'due south a detailed tutorial on how you can make the about of Reels:

Pro Tip: The Best Kind of Content for Reels

Reels are exploding on Instagram, and if you want to leverage that for your folio, start creating them now. Hither are some easy content ideas for you:

- Cover your audience'southward mutual pain points.
- Talk well-nigh updates in your industry.
- Talk virtually your learnings and inspirations.
- Share lists of your favourite tools, books, creators, etc.
- Share tutorials, tips, and tricks.

Want to learn how yous can get massive reach for your brand via reels? Watch this video.

vi. Instagram Video Ads

one. Feed Video Advertising

Length: Upto 60 seconds

Resolution and aspect ratio: 1080×1920 or 4:five

When you post video ads on your feed, they get stacked between your regular feed posts. You will see ads on your feed with a 'sponsored' title under the name and a telephone call-to-activeness like 'Sign up now' or 'View more.'

You tin either choose to post a unmarried video advertizement of 60 seconds or a maximum of 10 slides as part of a carousel. This allows yous to appoint your reader for a longer fourth dimension. It's more than or less like a long-form sales page which tin result in conversions. Check out these ready-to-become video advertizement templates that you tin can use to churn out pollex-stopping video ads for your brand in minutes.

Pro Tip: Best Practices for Feed Video Ads

To finish people from scrolling and ensure they take the desired action, here are some actionable best practices for feed video ads:

#1 - Videos are muted by default, and then consider calculation captions to your videos.

For instance, here's how GaryVee adds captions to his videos.

#two - Take a hook in the first 5 seconds, or you lose them.

Hither'due south a classic instance of how Netflix hooks its audience in the commencement 10 seconds.

#3 - Don't promote the offer, promote the benefits.

#4 - Optimize the thumbnail to attract more audition

Here'south an case of how Jay Shetty uses a consistent thumbnail template for his videos.

#5 - Add a clear and compelling telephone call-to-action

2. Story Video Ad

Length: Upto 15 seconds

Resolution and attribute ratio: 1080×1920 or nine:16

Instagram story ads allow you to add either one story of fifteen-seconds or a carousel story of 150 seconds. They are placed in between organic stories, and you tin see them while casually swiping your follower stories.

You lot tin can add together 10 story cards of 15 seconds each. Nevertheless, Instagram shows the user but iii stories by default, after which they can choose to watch more with the 'Aggrandize story' CTA.

These ads embrace the entire space and have the option of taking the user to your profile, a landing page, or a directly message through the CTA.

Since these videos show up betwixt organic stories, your starting time menu or the first 5-seconds need to be very attractive and compelling, so your audience continues watching or takes the desired action.

Pro Tip: Best Practices for Story Ads

With story ads, y'all want to get swipes and conversions and so here are some best practices to optimize your ads:

#1 - Position your text strategically because yous already accept 'sponsored' text on the top and 'swipe up' text at the bottom.

#2 - Try and prove a human confront instead of an all-text video advert to make information technology more relatable.

#3 - Perform A/B testing to see what works.

#4 - Brand your ads with colour and font consistency.

This story advertisement by Spotify uses the bright color combination similar in their app advertisements, consistent font, and their logo. It reflects the consistency in brand personality across channels.

#v - Add music and captions to make it more engaging.

Here's a very good case where Jay Shetty used music and captions to amplify the messaging of his video.

Desire to leverage Instagram story ads for your make, only don't know how to create PRO story videos? Cheque out our gear up-to-get Instagram story advertisement templates that will enable you to create pollex-stopping video ads in mins even if you've never edited a video earlier.

Wrapping information technology up

Now that y'all know all the specifications + all-time practices for each video type, it's time for you to execute and make the most of Instagram videos for your brand in 2022.

You too accept at your disposal more than 5000 ready-to-utilise templates and InVideo 'south intuitive online editor to create engaging videos for Instagram.

If you lot are looking to become feedback on your Instagram videos or have any farther questions, come continue the discussion on the InVideo community– a safety infinite for you to connect with and learn from 20K other marketers, creators, and business owners just like yourself.

Found this article helpful? Please practise share it with your friends and peers who are looking to get started with Instagram videos.

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Source: https://invideo.io/blog/instagram-video-length/